5 Critical B2B Drivers that Ensure CX Success – InMoment

Customer experience (CX) programs take more than good fortune to succeed. In fact, luck usually doesn’t factor in at all. In CustomerThink’s recent report, “Gaining a Competitive Edge by Optimizing B2B Customer Experience,” researchers found that certain CX practices give B2B organizations a significant competitive advantage. We’ve curated the top five practices based on the …

Source: 5 Critical B2B Drivers that Ensure CX Success – InMoment